About Me

I’m a Mermaid…. Jealous?


In my life I have defied the rules, caused uproar when required and turned the heads and hearts of men and women alike.  I love high heels, red lipstick and big hair.   However, do not be fooled by my love of femininity and zest for life for being vapid.

Why a Mermaid you ask? Mermaids have one thing in common they do the impossible and swim a path down the road (or sea) less traveled.  They represent wild freedom, rebellious spirit and ferocious independence, they can never be contained and frequently avoid settling.  Mermaids are enchanting, elusive and rarely seen –  I like to think their scarcity is due to shrewd discernment. They know the hearts of all, and are legendary for only appearing to the true of heart.

Dawn and dusk, in the light of the moon, are the times mermaids are seen. These are magical times – when sight and perception becomes fuzzied in mellow dusk glows.  It’s ok to be captured by odd, otherworldly music……

anais nin

Just A Little Night Market  was the first in town!   Night market is about using my two hands in unison to create a sustainable business that is also a benefit to others. I look forward to each market night never knowing what compelling strangers will come, what I will learn and what tales will be told.

Trina Shipanoff

Mermaid & CEO

Mermaids represent wild freedom, rebellious spirits and ferocious independence (they can never be contained and frequently avoid settling.




“Trina Shipanoff is an entrepreneur, a consultant, the founder of Night Market Edmonton and part of the Placemaking Leadership (PLC) Council, a group of do-ers and deep thinkers at the forefront of the Placemaking movement.  PLC is a nonprofit planning, design and educational organization dedicated to helping people create and sustain public spaces that build stronger communities. 

Passionate about her work, Trina is a certified Project Management Professional and has spent over 20 years researching quality of life, its indicators and how to design and implement projects.  By taking her numerous years of experience and applying it to business has allowed her to sync her head and her heart in perfect unison.”